test post

Test post. Community Manager, Topman October ’14 – December ‘14

 Acted as lead Community Manager, managing all elements of Topman’s global presence

 Managed social spend of £67,000 to drive reach, engagement and sales

 Implemented processes to allow for timely delivery of optimised assets and key messaging

between the Ecom, buying and marketing teams

 Introduced a rigid working structure with third party agencies

 Delivered weekly social commentary on revenue and engagement along with insight to

further optimise performance

 Worked with social publishing and analytics tools to produce weekly competitor and

performance reports

Highlights

 Compiled a multi-channel social media strategy for the opening of flagship New York store

 Managed a PMC around the wool coats line, with a ROI of £1.32

 Drove an increase in engagement rates on Twitter from 0.004% to 0.093% following the

introduction of a reactive content strategy

Community Manager, Jam @ Engine November ’13- October ‘14

Accounts included: Next (global), Birds Eye UK

 Weekly delivery of content calendars, analytics reports, social images, visual asset briefs and

customer service updates

 Delivered creatively led social content to client, to create relevancy around product portfolio

 Developed and implemented social strategies and campaigns across multiple platforms

 Reported on each brand’s social standing and identified areas to grow and strengthen

 Worked closely with strategy team to relaunch Birds Eye on social following the company

rebrand, with the inclusion of reactive content playing a big role